Improve paid search lead-gen with cohort analysis

Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/improve-paid-search-lead-gen-with-cohort-analysis-298094

source http://socialmediamarketingconsultantseo.blogspot.com/2018/05/improve-paid-search-lead-gen-with.html