PPC’s #fakenews: 9 ways bad numbers might look good

Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas Reiffen shares multiple ways to arm yourself against the pay-per-click version of “fake news.”

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source https://searchengineland.com/ppcs-fakenews-9-ways-bad-numbers-might-look-good-301881

source http://socialmediamarketingconsultantseo.blogspot.com/2018/07/ppcs-fakenews-9-ways-bad-numbers-might.html