Social Media Metrics: Measure What Matters

One of the most frequent complaints/challenges I hear from both clients and colleagues is the lack of a framework for measuring the impact of Social Media on an organization’s overall marketing and business strategy. This webinar will focus on how to (1) develop and implement meaningful, business-aligned metrics for social media campaigns; (2) use those metrics to optimize your social media strategy and (3) quantify the impact of social media on business outcomes in a way that resonates with C-suite leadership

source https://www.youtube.com/watch?v=16sHaMSeFdk

source http://socialmediamarketingconsultantseo.blogspot.com/2018/08/social-media-metrics-measure-what.html