Structuring paid search campaigns: Segmentation vs. aggregation

Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/structuring-paid-search-campaigns-segmentation-vs-aggregation-303301

source http://socialmediamarketingconsultantseo.blogspot.com/2018/08/structuring-paid-search-campaigns.html