The Google expanded text ad CTR lift that never was

Contributor Andy Taylor shares his take on Google’s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format.

Please visit Search Engine Land for the full article.

source https://searchengineland.com/the-google-expanded-text-ad-ctr-lift-that-never-was-303705

source http://socialmediamarketingconsultantseo.blogspot.com/2018/08/the-google-expanded-text-ad-ctr-lift.html