Epic #SEOisAEO series: Semantic HTML5, IA and Accessibility (cut)

https://www.semrush.com/webinars/semantic-html5-information-architecture-and-accessibility-so-many-missed-opportunities/

These three aspects of building a website often take a back seat. But then, try thinking of Google as blind. They suddenly become fundamental to SEO / AEO.

Semantic HTML5 is a simple way to structure and give semantic meaning to chunks of content. Easily add semantic meaning to individual words, define a hierarchy within content, explicitly communicate the role a paragraph plays in the context of the webpage... How helpful is that?

Information Architecture simply means findability and usability. Make your offers / information / answers findable, and once found, easily digestible on all devices, for all users. Including (blind) Googlebot.

Accessibility elements have been long-used as tricks for quick-win SEO (think ALT tags), but that is now redundant. For AEO, accessibility should be taken seriously and used correctly. The more accessible your site, the more easily Google can digest the information you are providing. And the bonus is that your site will become usable for millions of people who use accessibility tools (just think how annoyed they must have been for 20 years just with your keyword-stuffed ALT descriptions of images :).

Perhaps not the sexiest subject at first glance, this episode aims to recognize some unsung heroes we would all do well to pay more attention to :)

This is the 5th episode of Epic Series by Jason.

source https://www.youtube.com/watch?v=QmtQdJWGghc

source http://socialmediamarketingconsultantseo.blogspot.com/2018/09/epic-seoisaeo-series-semantic-html5-ia.html