Google’s exact match close variants expand again: Now include same meaning variations

Exclusive: The latest machine learning-powered update to close variants means exact match will match intent.

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source https://searchengineland.com/googles-exact-match-close-variants-expand-again-now-include-same-meaning-variations-305056

source http://socialmediamarketingconsultantseo.blogspot.com/2018/09/googles-exact-match-close-variants.html