Google’s latest change has search marketers rethinking keyword match types

Here’s what some marketers are saying about the move to include same meaning queries in exact match close variants.

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source https://searchengineland.com/googles-latest-change-has-search-marketers-rethinking-keyword-match-types-305278

source http://socialmediamarketingconsultantseo.blogspot.com/2018/09/googles-latest-change-has-search.html