Is SEO table stakes? (Hint: No!)

Anyone know why the idea that SEO is no longer a specialized practice and has turned into table stakes has taken hold? Bueller?

Please visit Search Engine Land for the full article.

source https://searchengineland.com/is-seo-table-stakes-hint-no-305314

source http://socialmediamarketingconsultantseo.blogspot.com/2018/09/is-seo-table-stakes-hint-no.html