Savvy Startups Like Casper and Brandless Are Investing in Brand Image First -- and You Should, Too

Product used to be king, but in today's fast-moving, copycat-filled world of business, a strong identity can be the key to success.

source https://www.entrepreneur.com/article/319354

source http://socialmediamarketingconsultantseo.blogspot.com/2018/09/savvy-startups-like-casper-and.html