#SEOisAEO: How to Help Google/Amazon Make Sense of a Chaotic, Unstructured Web

Google absolutely adores (and will grandly reward you for implementing) Schema markup, semantic HTML5, accessibility, coherent information architecture… in the short term, if you can get those right, you have a phenomenal competitive advantage since the vast majority of the web is unstructured and wildly chaotic.

There is zero possibility that any meaningful percentage of the billions of webpages, existing and to come, will be structured in any meaningful sense in the coming years.

That means Google (and any other serious players) are faced with a task that most of us cannot even start to comprehend… how to make sense of the gazillions of lines of unstructured, chaotic data out there - on the www, and even in non-public databases.

They have no choice - they must now figure out ways to harvest data from an unstructured web and give that data structure that is meaningful to them and their users.

This episode will look at not only how they are doing that now, but also how they could do that in the future. Fasten your seatbelts !

source https://www.youtube.com/watch?v=0CZ9DR4hAf8

source http://socialmediamarketingconsultantseo.blogspot.com/2018/09/seoisaeo-how-to-help-googleamazon-make.html