Why Digitally Savvy Companies Focus on Being 'in' their Users' lives -- Not Seeing Them Simply as 'Customers'

Legacy companies focus their marketing efforts on positioning their brands in the minds of consumers. Digitally forward-thinking startups position their brand in the 'lives' of their consumers.

source https://www.entrepreneur.com/article/318683

source http://socialmediamarketingconsultantseo.blogspot.com/2018/09/why-digitally-savvy-companies-focus-on.html