Report: ‘Incentivized reviews’ effective for consumers and brands

While 58 percent of consumers were unaffected by the presence of an incentive, 42 percent were less willing to trust them.

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source https://searchengineland.com/report-incentivized-reviews-effective-for-consumers-and-brands-307919

source http://socialmediamarketingconsultantseo.blogspot.com/2018/11/report-incentivized-reviews-effective.html