Spend less and get more with SEM targeting

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During SMX East, Frederick Vallaeys, Justin Freid and Jon Kagan focused on match types, making targeting exclusions and audience intent to help advertisers find efficiencies.

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source https://searchengineland.com/spend-less-and-get-more-with-sem-targeting-307559

source http://socialmediamarketingconsultantseo.blogspot.com/2018/11/spend-less-and-get-more-with-sem.html

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