Spend less and get more with SEM targeting

During SMX East, Frederick Vallaeys, Justin Freid and Jon Kagan focused on match types, making targeting exclusions and audience intent to help advertisers find efficiencies.

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source https://searchengineland.com/spend-less-and-get-more-with-sem-targeting-307559

source http://socialmediamarketingconsultantseo.blogspot.com/2018/11/spend-less-and-get-more-with-sem.html