Case Study: Can Including a CTA in Meta Descriptions Impact Click-thru?

We added a CTA “Shop“ to the meta description of location pages on a cannabis site. Did Google like it as much as people think?

from Semrush blog https://www.semrush.com/blog/case-study-can-including-cta-in-meta-descriptions-impact-click-thru

source https://socialmediamarketingconsultantseo.blogspot.com/2021/10/case-study-can-including-cta-in-meta.html