Why ‘Let’s Make a Movie’ Is a Terrible Way to Plan Content [Rose-Colored Glasses]

George Lucas wanted to make a sci-fi movie, so he dreamed up a great story to fit the medium. But that format-first approach doesn’t work for content marketing. Robert Rose explains why not – and what to do instead. Continue reading →

source https://contentmarketinginstitute.com/articles/big-content-ideas-small-packages

source https://socialmediamarketingconsultantseo.blogspot.com/2023/03/why-lets-make-movie-is-terrible-way-to.html